In wagamama and the marketing of promotions I talked about unmet expectations and disappointment with wagamama’s frequent noodler program. I am not a nut, this is not a crusade, I was just curious about their promotional marketing and why it seemed to fail at this one point. I’m a consultant, we’re supposed to know this stuff, so I asked.
To their credit, they got back to me on a public holiday (Easter Friday, no less) and again this morning. They said that the unavailability of frequent noodler cards (only available from restaurants) was a temporary thing, and shortages occur periodically. I know three other people & partners that also dine there regularly, and none of them have been able to obtain a frequent noodler card. To be fair, this may be a coincidence. It may not. How much does it cost to print a card, I wonder?
We know that Generation X and Y folk like to be treated as individuals, and that “good old fashioned customer service” is a big plus these days. Even Tony Blair acknowledges it as a major emerging expectation in the provision of government services. If it is good enough for Tony Blair, is it good enough for the rest of us? I think it is.
PS: if you are in the same boat (interested in the viability of the frequent noodler program), keep your receipts so that if/when the cards do appear, you can have your past meals credited.
UPDATE: wagamama have offered to send me a card backdated with points earnt to date. Yay! 
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