Jeri Merrell has written a four part series on project management for small business. Jeri is a professional project manager who has applied her knowledge to issues surrounding small business - and I think that it applies very well to the business of blogging.
Part 1: Refine the idea looks at how to take an idea and start to form a business plan around it.
Part 2: Plan the work looks at just that - creating a plan for delivering the required tasks to get the idea up and running.
Part 3: Make it happen looks at execution and quality control.
Part 4: Take the leap covers marketing, deployment and evaluation.
I like where Jeri has gone with this - and can see it applying so well to blogging-as-business. Treating your blog project as a business has the following potential advantages:
- the formality introduced into the process may look like extra work - in reality, it probably does not introduce a lot of overhead as it reduces false starts and duplicated effort.
- the creation of business, design and deployment plans will allow you to assess where you are at any stage in the process.
- the documentation will probably help if you ever need to apply for a business loan.
Read the series.
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