Nick O’Neill writes that social networking is changing the way we recruit. As Nick indicates, there are recruiters active on Facebook - as well as those on Second Life and LinkedIn.
What does this actually mean? Does social networking just provide one more recruitment channel, or are their more fundamental changes?
A potential change is a growing recognition of the knowledge worker and their preference for burstworking. In an employee’s market, potential employers need to be aware of the needs of those they recruit so that they can attract the best.
I’ll go out on a limb and say that the people approached via social networking applications are more likely to be knowledge workers and therefore more likely to expect a non-process-centric work environment. And this means that they’ll be less satisfied in the average hierarchical organisation.
I suppose this begs the question: is social networking changing working life (and thence recruitment practices) or are the changing expectations of the growing number of knowledge workers allowing social networking to bloom? I suspect that the answer is a bit of both - and the next few years should be really interesting as the accelerating pace of change catches up with older, larger, slower organisations.
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