I work with a couple of psych nerds. I have an interest in psychology and am well read - these guys have degrees in it and do it for a living.
Zern Liew says that the age of action without consequences may be coming to an end. He writes that people are more accountable now than previously because, amongst other things:
Personal websites, especially blogs, can reveal more about a person’s inner world and character than the most intricate personality tests.
I read everything that Zern has to say because he says profound stuff that makes me think (and while thinking hurts, it engenders growth, which is a good thing).
Now… putting two and two together - if the way we write in blogs reveals more than intricate personality tests, there is an opportunity for some enterprising psych nerd to write some personality typing code that analyses blog posts and does some typing magic. Imagine what the world of marketing would pay for an intimate analysis of bloggers, especially when their traditional markets are drying up.
Just a thought 
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