Zern is concerned about the lack of transparency in marketing - and references AngryAussie’s now famous post on marketing the “miracle” weightloss drug alli.
alli (please note the trendy lowercase treatment) helps people lose weight by not absorbing fats and oils. The downside is that the oil has to go somewhere - and results (at least for some) in the people cacking their kecks. It is not my intention to take vicarious pleasure in people soiling themselves - there are enough others doing this in the 336 and growing comments.
The marketers of alli have used a lot of very polite words for some very nasty and embarrassing side effects.
Zern’s take:
My friend Stil and I have been talking about the idea of radical transparency in the way we do business. The basis is that generally keeping secrets is bad and tends to do more harm than good to relationships. And where there is no harm, people should be told or given access to as much information as possible. That way they are empowered to make better decisions and take real actions.
I agree.
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