Enterprise Social Computing: If not us, our competitors

Accenture is adopting a social computing paradigm. This quote says it all - referring to Accenture’s CTO, Don Rippert:

He had looked at YouTube and wondered why a teenager can find an amateur video on YouTube quickly and easily, while finding a video of a corporate presentation in a business’s archives is next to impossible if you don’t know the exact title of the file.

Like Matt Hodgson, I am wondering when I get my social computing tools at work. Like Steve Collins, I’m wondering whether I should be standing in front of the steamroller trying to stop progress, or whether I’d rather be driving the change and profiting from it.

If we don’t embrace the business advantages of social computing, rest assured that our competitors will. Because they are.


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2 Responses to “Enterprise Social Computing: If not us, our competitors”


  1. 1 Stephen Collins

    A few more roadblocks than steamrollers in the environments we’re exposed to, Andrew.

    Unfortunately - both from the point of view of interesting work for us and for the benefit of organisations we are aware of - the roadblock mentality is going to hurt these organisations as they perch firmly on the far right end of the adoption curve.

    This is real Cubicle Commando stuff. Although I think the battle with public sector organisations is far tougher than with private sector.

  2. 2 AndrewBoyd

    Hi Steve,

    thank you for your comment.

    If you’d seen the enthusiasm around the room at CeBIT’s eGovernment seminar when Pia Waugh spoke you might have a bit more optimism :) I think that the steamroller is moving through Government even as we speak. Sure, it’s mostly happening from the ground up - but I believe that there is no stopping it now.

    Best regards, Andrew

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