Print Is Dead has a wonderful report on the O’Reilly Tools of Change address by Chris Anderson that contains some sage advice on the power of free content to sell hard copy books.
These are some of the ways that Chris is looking at to use free content as a marketing strategy:
1. Make the audio book free with the purchase of the printed book. The buyer of the printed book would receive a code that would allow them to download an MP3 of the audio book (for free). However, the audio book would also be sold as a standalone item.
2. Book would included in all search programs, including Google.
3. eBook would be given way for free, but locked to a specific device/reader. This would allow it to be spread to early adopters and “influentials,� treating them as a “marketing channel.�
4. An unlocked eBook edition that features ads alongside the text (which is much like how magazines look, where content is next to advertising).
5. Page-view model, where users would read it online, with ads that make sense.
6. Sample chapters distributed on websites.
If you have a book project, or are interested in multi-channel marketing, you should read the rest of the post.
0 Responses to “Book marketing ideas: Go Free!”