Archive for June, 2007

A travel tip for parents

Penelope Trunk has some useful advice for parents of small children who need to travel without them: dance in your hotel room.

I travelled a lot when my three daughters were young - I can relate to what she is saying. Miss them by all means, it is only natural, but do not forget to look after yourself.

Transparency: Marketing the health benefits of anal leakage

Zern is concerned about the lack of transparency in marketing - and references AngryAussie’s now famous post on marketing the “miracle” weightloss drug alli.

alli (please note the trendy lowercase treatment) helps people lose weight by not absorbing fats and oils. The downside is that the oil has to go somewhere - and results (at least for some) in the people cacking their kecks. It is not my intention to take vicarious pleasure in people soiling themselves - there are enough others doing this in the 336 and growing comments.

The marketers of alli have used a lot of very polite words for some very nasty and embarrassing side effects.

Zern’s take:

My friend Stil and I have been talking about the idea of radical transparency in the way we do business. The basis is that generally keeping secrets is bad and tends to do more harm than good to relationships. And where there is no harm, people should be told or given access to as much information as possible. That way they are empowered to make better decisions and take real actions.

I agree.

Enterprise Social Computing: If not us, our competitors

Accenture is adopting a social computing paradigm. This quote says it all - referring to Accenture’s CTO, Don Rippert:

He had looked at YouTube and wondered why a teenager can find an amateur video on YouTube quickly and easily, while finding a video of a corporate presentation in a business’s archives is next to impossible if you don’t know the exact title of the file.

Like Matt Hodgson, I am wondering when I get my social computing tools at work. Like Steve Collins, I’m wondering whether I should be standing in front of the steamroller trying to stop progress, or whether I’d rather be driving the change and profiting from it.

If we don’t embrace the business advantages of social computing, rest assured that our competitors will. Because they are.

Peter Drucker on Leadership and some advice from Bob Sutton

The following comes from Bob Sutton’s book The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t:

Renowned management guru Peter F. Drucker looked back on his 65-year consulting career shortly before he died. He concluded that great leaders could be either ‘charismatic or dull’ or ‘visionary or numbers-oriented,’ but the most inspiring and effective managers he knew all had a few things in common, including, ‘They thought and said we rather than I’.

Bob goes on to offer the following advice:

So start listening to the words that you and your colleagues say. Tape-record and listen to a couple of meetings; if they are nearly all about ‘me, myself and I’ and ‘us versus them,’ it might be time to start changing the way you talk - it can help to keep the inner jerk in check.

I find myself saying “I” when I feel unwanted or under-appreciated. I think about how much it annoys me when other people do it - and this must mean that other people feel the same way when I do it.  Interesting. When we interact with other people with win-win solutions in mind, does “we” always work better than “I”?

Amazing Fujitsu Tablet

Like Matthew Hodgson, I am looking at Tablet PCs at the moment. I’d previously narrowed it down to three contenders - until I read my RSS feed just now.

From Akihabaranews.com comes something exciting - I am not sure that a 1.06 GHz processor will be fast enough for Vista, but I am probably going to wait to find out - here it is:
LifeBook T, the lightest (SSD) Tablet PC on the face of the earth !

Fujitsu has done it again! Today they announce the FMV-T8140, a Tablet PC featuring a 12.1 inches screen and available in BTO. The “standard” equipment include a Core 2 Duo U7500 @ 1.06GHz, GM965 graphic card, 1GB RAM (4max), 30/40/80 HDD or 16/32GB SSD, A/B/G Wifi and XP or VISTA.

Fujitsu says that its 1.49kg and 33mm thick baby can stay awake 11.3 hours straight. Coming to Japan late July!



Gender in the workplace: On Confrontation and Flirtation

I’ve thought about this post for a couple of days. It is one of those subjects that it is easier to not go near: gender issues in the workplace. While it is easiest to stay out of the debate altogether, it is something that we all need to think about. I’ve thought about it and how there is some difference in my approach to others suggested at the moment.

DevChix writer Gloria has raised some interesting points in Let’s All Evolve Past This: The Barriers Women Face in Tech Communities. As a man who works with women in IT, I’d like to address two of her points: confrontation and flirtation.

Confrontation and Gender in IT
I’m currently reading Bob Sutton’s The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t and am in favour of his concept of respectful confrontation - if there is a problem, everyone should be able to discuss it, as long as they attack the argument and not the person. Please remember the title of the book - Bob is no advocate of insensitive behaviour, and neither am I. Demeaning behavior and sniping comments are always wrong.

Gloria has an issue with confrontative communication styles. She infers that all confrontative discussion is wrong, and that women chose not to arm themselves beforehand in technical battles - and I think that she is wrong here. Perhaps the women that I work with are suffering from Stockholm Syndrome and have adapted to become men, but I doubt it - they generally go into technical discussions well-armed with the facts, just like my male colleagues. It is true of both genders that some people get emotionally attached to an idea and cannot let go of it without grief all round, and that some people thrive on conflict and drama - let’s face it, that is why Bob Sutton’s book is so popular.

Office Flirtation and Harrassment
Flirtation is an easier line to draw in the sand: any unwelcome advance is unlawful harrassment. For myself as a consultant, clients are off-limits. This is an easy call to make. For the last year-and-a-half I’ve worked on a client site where there are thousands of employees - anecdotally 80% women - and if that reduces my dating pool, then so be it.

Where it gets slightly sticky is in recognition - compliments are a natural way to maintain some level of human connection with clients - they should always be honest and real. I think that it should be OK to say “that is a nice jacket!” to someone, regardless of gender (that said, looking down a female client’s top while saying it is certainly not OK!).

With colleagues, I tend to agree with Tim Bray - within the geek community we spend a lot of time in work and afterwork - accordingly, there are fewer opportunities than previously available to find a partner. Gloria infers that women never want to date anyone else in the office, so everyone should forget about office romances - and while this is usually a good practice, I believe that it is incorrect to say that it never happens. It’s still possible, just not easy or practical. That said, as always, any approach to a potential love interest should be done with decorum, tact, and respect - otherwise it is predatory, and wrong, regardless of where the approach takes place or your gender/orientation. Gloria’s example of the married middle-aged man hitting on the 17 year old woman is a prize example of wrongness - but to extrapolate this to the premise that all women are always offended by more than professional interest in the office is taking it a little too far.

For myself, I can see a lot of advantages of a relationship with someone who understands that with great salary comes great responsibility (and therefore an acceptance of afterwork and blogging). This is a recurring theme running through conversations I’ve had with friends who blog on top of a very busy consulting life.

Gloria was right to raise this - every man who works in the IT world (or indeed, gets out of bed in the morning) should have a clear understanding of where the lines are and how to avoid crossing them. I do differ from Gloria in where to place the lines.

I would add that by being confrontational about why women don’t do confrontation, she is setting up all male commentators to reinforce her argument - if they are male and disagree, they are supporting her case that most men can’t work effectively with women.

Interesting subject - what do you think?

Book marketing ideas: Go Free!

Print Is Dead has a wonderful report on the O’Reilly Tools of Change address by Chris Anderson that contains some sage advice on the power of free content to sell hard copy books.

These are some of the ways that Chris is looking at to use free content as a marketing strategy:

1. Make the audio book free with the purchase of the printed book. The buyer of the printed book would receive a code that would allow them to download an MP3 of the audio book (for free). However, the audio book would also be sold as a standalone item.

2. Book would included in all search programs, including Google.

3. eBook would be given way for free, but locked to a specific device/reader. This would allow it to be spread to early adopters and “influentials,� treating them as a “marketing channel.�

4. An unlocked eBook edition that features ads alongside the text (which is much like how magazines look, where content is next to advertising).

5. Page-view model, where users would read it online, with ads that make sense.

6. Sample chapters distributed on websites.

If you have a book project, or are interested in multi-channel marketing, you should read the rest of the post.

First Life?

From the “too cute” file, First Life. My comments on SIGIA-L:

The only links that work are the affiliate marketing ones - tshirt
sales and the google ads. The cafepress link was borked when I tried
it. Good concept, but I would have built the whole site and THEN used
it to sell the tshirts. Maybe a forum or blog for people to talk about
their first/Second Life balance. It is vaguely amusing now but they
could’ve done so much more with it. 2 stars/5.

Second Life: Dress for success

GigaOM discusses Second Life trade shows and asks “Should my catwoman avatar wear a business suit at the virtual interview with Microsoft?”. Big business is taking to Second Life like a duck to water - and as virtual business  moves towards the top of the adoption curve, I predict that there will be fewer “this is cool” buzz posts and more “this is how we do it around here” information.

I don’t have a catwoman avatar on Second Life - rightly or wrongly, I chose to use my own name, so my avatar is relatively conservative:

andrew_closer.gif

I wished that I still had that much hair in First Life :) That said, I am fairly conservative, but I do need to lose those sandles.

So what does dressing for success mean in Second Life? According to Iris Ophelia,

They likely won’t care if you wear a prim tie, or even if you should up in a default newbie avatar. However, imagine representing that company to the population of SL as an unfashionable newbie avatar. How well would that reflect on them, and on you, to the naturalized SL residents they want to appeal to?  “Show up badly dressed at a corporate event,” Shiryu tells me, “and your audience will think, ‘Look at that corporation, it’s represented by noobs’.â€?

Now that is a concern - my appearance is, rightly or wrongly, straight out of the stock avatar library and within the limits of the available customisations. Hmm. I am not representing anyone but myself on Second Life currently, but that may not always be the case. I’ve added “Second Life business fashion makeover” to my todo list.

The company that I work for, SMS Management and Technology, has a very clearly defined dress code. For male consultants, it is easy - shirts in any colour (as long as they are well cut and white), suits in any colour (as long as they are well cut and black, preferably devoid of stripes), ties of any style (as long as they are structured and tasteful), shoes of any style (as long as they are  conservative, well polished black leather). It is easy getting dressed in the morning - no matching differing stripes. We look good in black and we know it :)

So how does the SMS dress code apply itself to Second Life? For me, the comparison is easy - we dress for success because it is expected of us, regardless of the environment. If that means a black suit in First Life and a black custom suit in Second Life, then that is an acceptable cost of doing business. It’s a bit like Stephen King’s admonition to “Write to your audience…”  - give people what they are expecting and you will excel.

If you are interested in dressing for business in Second Life can heartily recommend reading the Iris Ophelia article.

Yaro Starak’s Blog Mastermind Mentoring Program

An update on Yaro Starak’s Blog Profits Blueprint now available in Mobipocket: Yaro has launched his Blog Mastermind mentoring program.

I’m in :)

If you join the mentoring program in the next seven days, Yaro is offering a 39% ongoing discount - this means that you will save money every month for as long as you decide to remain in the program.